THIS BOOK IS INTENDED TO PROVIDE HELP TO BLACK, BROWN, AND ALL OTHER ENTREPRENEURS WITH A PASSION FOR LAUNCHING THEIR OWN BUSINESS: •THIS IS MEANT TO EMPOWER THE READER.EMPOWERMENT can be thought of as a process by which individuals gain control over their lives (Perkins & Zimmerman, 1995). Empowered individuals often exhibit various self-regulatory qualities, such as high self-efficacy perceptions and a sense of personal control.We want our readers to reach out directly to us for help. We are real people. We do not want you to read this book, say, “that was nice” and stick this in a drawer. We hope that you delve into our book, share our book with other entrepreneurs, talk back to our book, agree with our book, AND disagree with our book. To engage our readers is our goal. We are also willing to learn from you too—our risk-taking readers. This book was written to help our people (and any entrepreneur who happens to read this book) learn how to win at the game of entrepreneurship.This book is special because our research told us that many of our people need help in the entrepreneurial world.This book is intended to provide the kind of help that is not always common in our minority communities. We share a very real and personal case study in our prologue that was hopefully relatable to Black and Brown entrepreneurs. Our Marketing & Equity Crowd Funding case studies is designed to help you connect the dots to our teachings. We hope that you would be able to apply the knowledge gained from the case studies or from our personal experiences to help you learn how to embrace failure and cultural difference to win the entrepreneur bet.
